Bright red berries and fragrant flowers. The firethorn "Red Column" has them both and more! This shrub blooms in May and June. That is when it reveals its fragrant, white flowers. These flowers are very popular with butterflies and bees. In the autumn, the flowers turn into vibrant red berries. The firethorn is also a highly versatile plant! Of course, the plant makes an excellent hedge. The firethorn is also used as a climbing plant for dressing up a bare wall. The "Red Column" grows exceptionally well in a pot, too.The firethorn loves well-drained soil. It hates standing water, especially in the winter.