Is this nature's sun hat? The Echinacea purpurea is shaped just like one. The heart of the flower is a raised globe. The pink petals below it catch the sun's rays. Bees and butterflies love this plant. You will receive the Echinacea purpurea as bare-root stock in sugar cane sacking. This is more environmentally friendly than plastic nursery pots. The roots are shipped fresh from the ground. They are already one year old. This gives them additional strength, enabling them to grow faster than they would in a nursery pot. Plants grown from bare-root stock also adapt to their new environment more easily. They flower better and they are more economical. Bare-root stock plants grow when it becomes warmer. They are winter-hardy perennials. They can be planted at any time, provided that the ground is not frozen. This plant loves the sunshine, so a location in full sun is best. Make sure that the soil around the roots remains moist. But it should never be soaking wet. Echinacea purpurea can be planted separately around the garden. Flower pots on the patio, roof terrace or balcony work well, too.